The “Extreme Experience” shows off the abilities of the new ExtremeContact Sport tire. 

Continental is inviting tire industry professionals to experience the Continental Tire Extreme Experience at SEMA this year. The tire manufacturer has partnered with the BMW Performance Driving School to provide SEMA participants a ride in a BMW fitted with the new, ExtremeContact Sport tire. 

“We took our knowledge from the track to the street in a whole new way with the ExtremeContact Sport,” said Travis Roffler, director of marketing for Continental Tire. “We chose five of the best sports car drivers in the world to help deliver the performance driving enthusiasts demand in a tire. These drivers pushed our tires to the limits to help develop a tire that includes superb dry handling while not sacrificing any of Continental’s award-winning performance in the wet. This summer tire is ideal for sports cars and sport and luxury vehicles and we’re excited to let people see it first-hand at SEMA.”