Sebastian Mackensen, President and CEO of BMW North America, announced that commencing February 1, 2022, Reiner Braun, President and CEO, BMW Group Canada, will become President and CEO, BMW Group Latin America.

Braun has worked in various positions of sales and marketing and in Canada he had a substantial impact on transforming and strengthening the business to become more customer focused, digital, and electric in preparation for the arrival of the all-electric BMW iX and BMW i4.

Coming from the BMW Group as Director for the MINI UK, David George will take over as President & CEO, BMW Group Canada on March 1, 2022.

He brings substantial executive leadership experience, delivering success through strong retailer relationships with the major luxury automotive manufacturers, and experienced in Sales and Marketing.

“I want to thank and congratulate Reiner on all his achievements as President and CEO of BMW Group Canada,” commented Mackensen.

“Successfully managing the business through a volatile period while supporting our customers and their mobility needs was a great accomplishment.

“He was instrumental in working alongside the Canadian retail network; navigated the business through production and supply chain issues, all while increasing the level of transparency and trust with our valued retail partners. I’m confident David will succeed in our very important Canadian market.”

Stefan Richmann, President and CEO, BMW Financial Services NA, LLC, announced that Carola Erlewein, President and CEO, BMW Group Financial Services Canada, will assume new responsibilities February 1, 2022, taking over a Strategy Lead function supporting the Customer, Brand and Sales system with BMW AG.

Erlewein will be responsible for developing new impulses for the Group’s global sales strategy.

“During the past three years, she was instrumental in leading the Canadian market in its transformation to be more digital, data-driven and more retail partner focused. I congratulate Carola and her entire Financial Services team on successfully managing the business during a challenging period,” concluded Richmann.