Bridgestone Prepares Parents for Back to School

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Bridgestone reminds parents to check their tires.

September is back-to-school month, and this year Bridgestone is reminding parents about the important role tires play in their family’s safety.

“We know safety is a priority for parents, and we want to do our part to ensure tires top their list of considerations,” said Philip Dobbs, Chief Marketing Officer, Bridgestone Americas Tire Operations. “We like to say safety is in the palm of a parent’s hand because a tire’s contact patch is about the size of an adult handprint.”

An August survey, commissioned by Bridgestone and conducted online by Harris Poll revealed only about three in five drivers (59%) know how to change a flat tire, and that number drops to 36% among women drivers.

In addition, 75% of women worry about losing control of their vehicle from a sudden flat tire, and 63% worry about being stranded if they get a flat.

“No parent wants to be stuck on the side of the road, especially when traveling with their kids,” said Dobbs. “That’s why we introduced our revolutionary DriveGuard tire line. DriveGuard tires offer trusted performance when drivers need it most, giving parents peace of mind when they get behind the wheel.”

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