“I FIT” winter tire wins a Red Dot Design Award.

Hankook Tire has been recognized as a 2017 Red Dot Design Award winner for the Laufenn “I FIT” studless winter tire.

Red Dot Design Awards are presented by German design institute Design Zentrum Nordrhein Westfallen, and have been recognizing the industry’s best and brightest since 1955.

“Following last year’s multiple wins from Red Dot Design, this award once again solidifies Hankook Tire’s commitment and determination to lead future driving through progressive innovation and creative design,” said Mr Seung Hwa Suh, Vice Chairman and CEO, Hankook Tire. “We will continue to contribute to advancement in driving with aspiration for innovative technology, both through Hankook and Laufenn’s dedicated technology leadership.”