In cooperation with OK Tire, BKT will sponsor all competitions organized by Curling Canada.
BKT, a global OTR tire manufacturer, in conjunction with their Canadian distribution partner OK Tire, have entered into a sponsorship agreement with Curling Canada.
The two brands, BKT and OK Tire, will be visible in TV spots, around the rink, on the scoreboard, on the ice sheet, and on the players’ jerseys as well as on merchandising items for the yearly Continental Cup, which will be named after the two main sponsors becoming “2020 OK Tire & BKT Tires Continental Cup”.
The two companies are also sub-sponsors of all other Season of Champions events broadcast on tv and viewed by over 13 million spectators in Canada. These include other six championships organized by Curling Canada.
“We are enthusiastic about this new partnership,” said Rajiv Poddar, Joint Managing Director of BKT. “Curling is a very popular sport in Canada gaining increased attention everywhere in the world, ensuring top visibility especially during the Continental Cup!”