Fountain Tire’s Denise Gohl-Eacrett was named one of Canada’s “Marketers of the Year.”

Denise Gohl-Eacrett, Director, Brand and Customer Experience at Fountain Tire has been named a 2019 Marketer of the Year by strategy magazine.

“Denise has done a tremendous amount of work to advance Fountain Tire’s branding,” says Kristi Dubeau, General Manager, Marketing at Fountain Tire. “What is unique in our organization is that we have a network of store manager/owners we work with to deliver on the in-store customer experience. Within this partnership, Denise led the pivot of our brand to one with enhanced focus on the customer, initiated meaningful sponsorships to bring the brand to life, and continually championed collaboration with and among our agency partners to deliver creative campaigns.”

Gohl-Eacrett’s contribution to reinvigorating the company’s brand in 2018 saw Fountain Tire move away from its humour-based platform to a deeply human one, reflected in the tagline “We’re on this road together.”