Retailers learn about the latest product, and the future of our industry.

Many of Atlas Tire’s customers attended the latest instalment of Atlas Tire University. The retailers in attendance had the opportunity to learn about the latest tires directly from the many tire manufacturers in attendance.

The highlight of this event was a presentation about the future of tires and the tire industry by Ernest Bedia, VP – Original Equipment N.A., Pirelli Tire. Bedia discussed the advent of autonomous vehicles, and the growing popularity of electric vehicles. Both have very specific tire needs, and will therefore change the way our industry does business.

Look for a full report in a coming issue of TireNews.