Uni-Select inc. and its iconic brand Bumper to Bumper are proud to announce a major partnership with the Saskatchewan Roughriders.

A patch featuring the Bumper to Bumper logo will be placed on the chest of the team’s four jerseys, solidifying Bumper to Bumper’s position as an important partner of this legendary franchise.

“We are very pleased to partner with the Roughriders and integrate our brand into the fabric of the Saskatchewan team,” said Émilie Gaudet, President and Chief Operating Officer of Uni-Select Inc. “We know how much the team is respected in the Canadian Football League. And we are excited to be part of Rider Nation!”

Craig Reynolds, President and Chief Executive Officer of the Saskatchewan Roughriders, shared his enthusiasm: “We are delighted to welcome Bumper to Bumper to the Saskatchewan Roughriders family and to partner with a long-standing brand that has close ties to many communities in the province,” said Mr. Reynolds. “We look forward to proudly wearing their logo on our jerseys this year and for many seasons to come.”

Far beyond our patch on the jersey of an extraordinary team, this partnership represents a deeply rooted commitment to the community and Bumper to Bumper’s desire to support local culture and sports. The collaboration will include exclusive contest rights, tickets to games at Mosaic Stadium, co-branding initiatives, and numerous activities that will engage fans and strengthen community ties.