Plews & Edelmann received an Automotive Communications Award for its Elite Sales App during the 2023 AAPEX Show. The award was presented by Women in Auto Care in the B2B category—App for a Mobile Device.
The interactive app is fully designed and developed in-house to provide the company’s trainers and sales team with exciting and valuable content that helps to drive the conversation more effectively for all the products that go into a power steering system.
Utilizing eye-catching layouts, the app is designed to feel exciting and easy to navigate so users are more inclined to use and share it. When a counter or salesperson is equipped with appropriate resources and information, they can provide superior service, so the customer gets all the information and parts they need to get the job done.
Andrew Moe, Director of Marketing Services, accepted the award for the company and noted, “It is an exciting honour to accept this award on behalf of Plews & Edelmann and our outstanding team. The design and implementation of this tool have been instrumental in our sales efforts over the year.”
Tony Edwards, Plews & Edelmann VP of Sales, added, “Our sales team and customer’s sales forces are using the app and rich visual product content to present the start differentiation Edelmann Elite brings to the steering marketplace over our competition. This tool has made a significant impact on our team’s effectiveness, and we are fortunate to have such quality, in-house marketing support to design the app specifically to our needs.”
The Automotive Communication Awards were presented at the annual Women in Auto Care Awards Presentation, during the 2023 AAPEX Show in Las Vegas, NV. These awards recognize automotive aftermarket manufacturers, distribution networks and other organizations for outstanding business-to-consumer and business-to-business advertising, marketing, and public relations activities.
To view the Elite Sales App, visit: module.plews-edelmann.com. For more information on how Plews & Edelmann offers the Total Solution in power steering, visit: plews-edelmann.com or call 1-800-770-4639.
