Service Provider Corner: Collaboration Considerations

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Mike Urban owns and operates Urban Automotive, in Oakville, Ontario. You can reach him at [email protected]. Photo Mike Urban

Looking at why your automotive repair business should partner with a specific brand?

Back in 2011, when Petro Canada dissolved the Certigard automotive franchise brand, I found myself transitioning to an independent operator. This move freed me from corporate regulations and franchise fees. Soon after, I embraced a brand I thought I could work with. Some years later I switched to the CARQUEST TechNet brand for my shop.

Crucial question

This journey got me thinking about the question: Why should an automotive repair business align itself with a particular brand? Addressing this question is crucial, especially considering the skepticism I encountered from fellow shop owners during my TechNet brand adoption. Let’s explore some compelling reasons why connecting with a brand can be advantageous for your business.

  1. Extended Warranty and Warranty Support: Branded parts often come with extended warranties, ensuring peace of mind for both your shop and customers. A robust warranty program, backed by a reputable brand, streamlines the claims process and adds reliability.
  2. Product Quality: Branded suppliers are more likely to offer high-quality, reliable parts that meet or exceed OEM specifications. This consistency in quality across various products reduces comebacks, saving time and enhancing customer satisfaction. High-quality parts also contribute to safer repairs, lowering liability concerns.
  3. Brand Recognition: A well-known brand earns customer trust and elevates your shop’s credibility. Co-branding opportunities let you leverage the supplier’s reputation for marketing advantage. Offering branded parts can set you apart from competitors and establish your edge in the market.
  4. Inventory Management: Branded suppliers often provide streamlined ordering processes, simplifying inventory management. Bulk discounts and just-in-time inventory systems contribute to efficient stock handling.
  5. Technical Support and Training: Access to expert technical support facilitates quicker issue resolution. Many branded suppliers offer training programs, ensuring your technicians stay updated with the latest repair techniques and technologies.
    Having the right network for your business is essential for long-term success. Photo Urban Automotive
  6. Financial Benefits: Established brands often have better credit terms, aiding your cash flow. Rebate programs provide financial incentives, reducing overall costs.
  7. Exclusive Tools and Software: Branded suppliers offer exclusive or advanced diagnostic tools that enhance repair efficiency. Software integration with inventory and billing systems saves time on administrative tasks.
  8. Networking and Community: Partnering with a brand gives you access to industry events, trade shows, and networking opportunities. Some suppliers offer platforms to connect with fellow shop owners, fostering a community for sharing tips and advice.
  9. Geographic Reach: Being linked with a nationwide supplier ensures consistent product availability across different regions. Quick deliveries, facilitated by a wide distribution network, minimize vehicle downtime.

If you’ve been uncertain about affiliating your independent shop with a banner, I hope this article has shed light on the advantages. Partnering with a branded parts supplier can indeed boost customer satisfaction, operational efficiency, and overall profitability for your automotive repair business. This collaboration paves the way for success in the dynamic automotive repair industry. Until next time.


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