WIX Filters announced the “Win With WIX” campaign, promoting the light-duty fleet changeover program.

The promotion is designed to incentivize professional installers to switch from their current filter brands to premium WIX-branded filters while encouraging DIFM consumers to choose premium service options.

Installer customers who switch to WIX brand filters and place a qualifying opening order for $350 or more during the promotional period will automatically be registered in the “Win With WIX” sweepstakes. In addition, all participating customers will receive a point-of-sale kit to display in their service centres that includes a WIX-branded clock, bay banner, and other point-of-sale materials designed to help educate customers about the benefits of using premium WIX filters.

VIP weekend

The sweepstakes feature a VIP fan experience weekend for two installer winners, which will be selected by random drawing. Each winner and a guest will have VIP suite seating at the Bank of America ROVAL 400 NASCAR Series Cup race at Charlotte Motor Speedway this October. Additionally, winners will also receive an exclusive tour of the Hendrick Motorsports campus, the Hendrick Museum, and the main WIX manufacturing facility in Gastonia.

“We are very excited about the “Win With WIX” installer promotion,” said Tina Davis, Senior Marketing Manager, WIX Global and U.S. “The message conveyed by the point-of-sale materials to DIFM consumers is straightforward and to the point by calling out the important benefits of using superior filtration products. And installers will reap the rewards of expanding premium services in their shops.”

The “Win with WIX” promotion runs until August 25, 2023. No purchase is necessary to enter. For complete sweepstakes rules and regulations, visit wixfilters.com/Promotions.