CRC Industries Showcasing Vehicle Projects, Innovations and Personalities at AAPEX & SEMA Shows

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The CRC Dentley Restoration Team. Photo CRC

CRC Industries invites fans and customers to explore two remarkable project vehicles, a brand-new booth, and many exciting product innovations at their 2022 AAPEX and SEMA show booths in Las Vegas, NV.

The highlight of CRC’s AAPEX booth will be the unveiling of “Project Dentley”, a vehicle built with Clay Millican, IHRA Top Fuel drag racer, and Jeff Lutz, Street Outlaws star, honouring Millican’s late son. At SEMA, CRC will showcase a stunning 1970 Oldsmobile 442, a Hot Rod contender in SEMA Battle of the Builders.

Featured at the AAPEX Booth: A meaningful project

Nicknamed “Dentley,” the Dodge Ram belonged to Clay and Donna Millican’s son, Dalton, who tragically passed away in a motorcycle accident at the age of 22. The truck earned the nickname “Dentley” because of all the bumps, dings, and nicks that Clay said, “a teenage boy driving a truck in the south will collect.” The Millicans kept the vehicle and chose to honour their son’s memory by restoring the truck. Considering their long-standing partnership with Clay Millican, CRC eagerly jumped in to support this heartfelt build, sharing progress on social media and helping to bring Dentley to life. Partnering with CRC and Clay’s longtime friends, Jeff and son Jeffrey Lutz, the “Project Dentley” team has renewed and upgraded Dalton’s truck to honour his memory. Visitors to CRC’s AAPEX booth (#A3816) can see the truck in person and meet Millican and Lutz on November 1st, from 2:00 – 3:30 PM PST and November 2nd, from 10-11:30 AM PST.

Featured at the SEMA Booth: A Hot Rod Contender in Battle of the Builders

At the CRC SEMA booth (#24591), the company will showcase a remastered 1970 Oldsmobile 442 that was constructed by Thornton Muscle Cars. Featuring a rebuilt original 445 EFI Kit and a rebuilt original turbo 400 transmission, the Oldsmobile pumps out over 400 horsepower. The 442 sports 2.5″ stainless steel exhaust, an upgraded ‘original look’ stereo system, and a rebuilt lower stance suspension all wrapped in a gorgeous Aegean Aqua paint job.

“We are so excited for all of our activities and unveilings at the AAPEX and SEMA shows this year,” noted Raquel Wenger, CRC Industries’ Director of Marketing, Americas. “Being able to help bring ‘Project Dentley’ to fruition has been a very meaningful experience for CRC, and we are also excited to show our customers and fans a number of product innovations that we will be showcasing in Las Vegas. We can’t wait to see everyone there!”

In addition to debuting the two project vehicles, CRC will offer product demonstrations of its CRC SmartWasher line of bioremediating, water-based parts washers, at both AAPEX and SEMA. Both booths will also feature the newly designed packaging for CRC Guaranteed to Pass Emissions System Cleaner and water-based CRC Evapo-Rust Heavy Duty Rust Remover as well as some popular CRC electrical and brake maintenance solutions.

For more information about CRC Industries, visit crcindustries.com or follow the CRC brand on Facebook, Twitter, LinkedIn, and Instagram.



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