Holman, a global automotive services leader, announced that Aarthi Murali has joined the company as Executive Vice President, Service Excellence.

In her new role, Murali is responsible for leading Holman’s commercial client relations strategy and customer service efforts throughout North America.

“Aarthi brings impressive business acumen and a wealth of customer experience expertise,” said Holman’s President of Fleet Operations Bob White. “Her innate ability to connect with our clients and understand their evolving needs will ensure that Holman delivers on our promise to provide an exceptional experience for all fleet stakeholders.”

Murali joins Holman following a distinguished career in the financial sector where she led large-scale human-centred transformation programs for industry leaders such as JP Morgan Chase and most recently as M&T Bank’s first Chief Customer Experience Officer. During her 20-plus year career in the financial industry, Murali received several prestigious awards for customer experience leadership. She was named to American Banker’s list of the Most Powerful Women in Banking in both 2022 and 2023 and was included in CX Network’s Top 50 CX Influencers of 2024.

In addition to overseeing Holman’s account management and client relations teams, Murali is tasked with amplifying the voice of commercial clients to further enhance the customer and employee experiences. Murali will also be appointed to Holman’s executive leadership team, helping to ensure the business remains well positioned for sustained growth and success.

“I’m excited to join a highly successful organization that places such a profound emphasis on both the customer and employee experience. At Holman, we genuinely believe that our people are our greatest strength, and we understand the role our people play in driving a great customer experience,” said Murali. “I look forward to leading our service innovation journey purposefully and delivering delightful experiences for our employees and clients.”