Mitsubishi Canada invited members of the Quebec media on October 16 for the unveiling of the redesigned 2020 RVR.
A key message was delivered a few times throughout the event: “The next 12 to 18 months will be an exciting time for Mitsubishi in Canada.” Accompanied by his team, Mitsubishi Canada CEO, Juyu Jeon, took advantage of his time in Montreal to unveil the latest member of its RVR line of SUVs. Mitsubishi Canada’s leader also used the opportunity to chat with members of the media and provide an update as to the exciting growth potential, which is just around the corner.
This Quebec trip is of particular importance to Mitsubishi Canada: the 36 dealerships in this province account for 43% of total Canadian sales of the 39-store network. This brief, but succinct message speaks to the importance of the upcoming months for the vehicle manufacturer, as well as its dealerships and customers, who can expect important new product launches.
2020 RVR :
But for now, the spotlight is focused on the new redesigned 2020 RVR. This new version of the best-selling model in Mitsubishi’s Canadian lineup has undergone a complete makeover. It now features an expanded selection of those options that appeal most to Canadian drivers, at an affordable price.
“Since its launch in 2011 in Canada, the RVR has made a significant contribution in defining the compact SUV segment,” explained Juyu Jeon. Today, we are unveiling an all-new design that enhances its image of a rugged vehicle.”
“RVR buyers are pragmatists,” he added. “They look for value, and they seek quality in all of their purchases. This model also attracts many Gen X-ers and millennials.”
As a result, the 2020 RVR lineup includes the base five-passenger model featuring ES AWC all-wheel control, which starts at $25,498. All seven variants of the 2020 RVR, including the entry-level ES FWD model, feature a host of available options, including a new 8-inch touch screen with a smartphone connection and backup camera. Optional driver assistance systems are also available in various packages.
The new exterior design features standard LED daytime running lights and headlights. On the mechanical side, it can be powered by one of two available 16 valves four-cylinder MIVEC engines: the base 2L or optional 2.4L variant mated to a INVES-III continuously variable transmission.
According to Mitsubishi, the 2020 RVR has the industry’s leading warranty. It includes a limited 10 year or 160,000 km powertrain warranty, limited 5-year or 100,000 km new-vehicle warranty and 5-year unlimited mileage roadside assistance service.
New Dealership Network Concept
The Mitsubishi Canada team also presented its new flexible urban area concept to the media representatives in attendance. The new program will facilitate the implementation of new dealerships in densely populated, high rent sectors.
In a nutshell, dealer services will be offered in three distinct locations: the showroom, dedicated exclusively to sales, will be located in high foot-traffic urban areas. Service areas, including vehicle inventory parking, will be located nearby, in industrial zones where rent is affordable.
Concierge-type services will be responsible for moving around, including the delivery of vehicles for demo drives at the customer’s house or place of work.