Posts by Thomas Ethier

New Mitsubishi RVR Unveiling – Montreal

Mitsubishi Canada invited members of the Quebec media on October 16 for the unveiling of the redesigned 2020 RVR. A key message was delivered a few times throughout the event: “The next 12 to 18 months will be an exciting time for Mitsubishi in Canada.” Accompanied by his team,   Mitsubishi…

Get a Grip!

Nokian’s stud technology makes a great winter tire even better. Earlier this year, Nokian Tyres launched the industry’s first ever stainless steel tire stud technology. The Finnish tire manufacturer is once again demonstrating its innovative flair with a technology designed to conquer icy road surfaces. Arctic Stud technology, available on…

Giti Tire MAXTOUR LX Media Launch

Giti Tire invited members of the media, along with North American retailers and distributors, to Charlotte, North Carolina, for the launch of the new GT Radial MAXTOUR LX. Fittingly, the event kicked off at Giti Tire’s first-ever North-American production facility located in Richburg, South Carolina, which began operations in 2017. Both…

Experiencing Nokian at 3000 Metres

Nokian Tyre invited automotive journalists and distributors 3000 metres up into the beautiful Colorado Mountains to test its new Hakkapeliitta LT3 winter tire. https://www.youtube.com/watch?v=_xMrdMN39Og&feature=youtu.be – Check out the TireNews pictorial at the bottom of this page for more info – In keeping with its mission and market positioning of safe,…

Online Sales 101

The Internet is slowly reshaping the way tires are purchased and installed. TireNews recently discussed this issue with industry experts to gain more insight into this growing phenomenon. A decade ago, the PMCtire.com transactional website offered a new way for avant-garde consumers to purchase tires online. PMCtire.com co-founder, President &…

ALLDATA Expands Field Support Team

ALLDATA Canada presented its field support team this fall, including the three new specialists who have come onboard this year. Three new members have joined ALLDATA’s existing field support team that provides diagnostic, training, and management solutions along with automotive manufacturer information for ALLDATA’s Canadian customers. Paul Ayoub has occupied the position…

Frankfurt Corghi Uniformity Launch

TireNews had an opportunity to speak with Corghi Sales Director, Nazzareno Cingolani, during the September 2018 Automechanika Frankfurt trade show. The new Uniformity tire changer, the first ever first technology that allows match-mounting directly on the tire changer, transforming it into a veritable wheel and tire diagnosis centre. Launched here…
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