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Mercedes-Benz Partners With Big Brothers Big Sisters of Canada

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Tennis legend and Mercedes-Benz global brand ambassador Roger Federer (centre) joins Mercedes-Benz Canada and Big Brothers Big Sisters of Canada to celebrate their new partnership. The new partnership is born out of a shared goal to harness the power of mentorship to help Canadian kids reach their full potential. Photo Mercedes-Benz Canada

Mercedes-Benz announced a new multi-year partnership with Big Brothers Big Sisters of Canada (BBBSC) and title sponsorship of its National Youth Mentoring Advisory Council (NYMAC).

The new partnership is born out of a shared goal to harness the power of mentorship to help Canadian kids reach their full potential. This partnership comes as Mercedes-Benz Canada introduces Driving Your Future, a new corporate citizenship initiative aimed at empowering the next generation of Canadians through education, development, and inspiration. Mercedes-Benz Canada expands the widespread impact of the Driving Your Future program, which was introduced by Mercedes-Benz USA in 2022.

With Driving Your Future, Mercedes-Benz Canada will support Big Brothers Big Sisters (BBBS) agencies nationwide with their growing need to identify mentors for Littles (mentees). There are currently 10,000 children (aged seven to 18) across Canada awaiting mentorship.

Mentorship significantly changes lives

According to studies, mentorship significantly changes lives by fostering resilience, reinforcing the importance of BBBSC’s movement in Canada. Research underscores that just one positive adult can dramatically improve outcomes for children living with adversities. Consistent and supportive relationships have been proven to stimulate brain development, promote physical health and foster resiliency, reducing health disparities and re-writing a young person’s future.

Elevating the voice of Canadian Youth: National Youth Mentoring Advisory Council driven by Mercedes-Benz Canada

Through this partnership, Mercedes-Benz Canada is the title sponsor of BBBSC’s National Youth Mentoring Advisory Council (NYMAC), a consortium of young people (aged 17-28) from across the country with knowledge, expertise and lived experience in mentoring. NYMAC members are from diverse backgrounds and ensure the voices of Canadian youth authentically inform BBBSC’s mentoring programs. The group provides consultation, undertakes projects, and takes a leadership role in supporting BBBSC on issues related to mentoring children.

Mercedes-Benz Canada will regularly engage with NYMAC members, providing networking, unique experiences and mentorship opportunities for young people on the council, while empowering NYMAC’s work to continuously enhance BBBSC’s mentoring programs for kids across Canada.

A national partnership with a big local impact

Mercedes-Benz Canada’s corporate office in Mississauga, Ontario is partnering directly with its local Big Brothers Big Sisters chapter (BBBS Peel-York), encouraging employee participation in programming, fundraising, and enabling meaningful volunteer opportunities.

To stay updated with the latest news and updates about this partnership, visit: Mercedes-benz.ca/en/corporate-citizenship.

 

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