AutoVerify has launched AutoVerify Spotlight, a new product aimed to help dealers improve their digital merchandising efforts.

Its first feature launch reflects a new partnership between AutoVerify and SiriusXM that will help automotive dealers highlight the features of vehicles in their inventory including SiriusXM’s availability and trial term offered with the vehicle.

AutoVerify Spotlight automatically integrates with a dealer’s AutoVerify tools and highlights extra information that consumers want to know about a vehicle. In its current form, Spotlight showcases SiriusXM on your VDPs.

Consumers do not always know if a vehicle comes with a free trial subscription to SiriusXM until they speak directly with a dealer. This new Spotlight makes it clear to at-home shoppers which vehicles are equipped for SiriusXM and therefore eligible for a trial subscription, as well as the length of that trial. By adding this to the vehicle descriptions on dealer websites, AutoVerify is providing its dealer customers with another way to simplify the remote pre-purchase research process.

Additional Spotlights will be introduced over the next few months, including:

• Warranty and insurance
• Vehicle features (safety, entertainment etc.)
• Vehicle highlights (good value, low mileage etc.)
• Vehicle awards and ratings
• OEM rebates and incentives

AutoVerify’s suite of digital retailing tools generates highly-converting leads by answering the questions car buyers ask during their pre-purchase research. By giving customers information about their trade-in value, insurance prices, credit profile, payment options and allowing them to apply for financing online, dealers can better support Canadian consumers as they spend more time researching from home.

Existing customers will automatically receive this free product and can opt-out at any time.