While there are a portion of consumers who still seek an in-person dealership experience, a recent survey of autoTRADER.ca marketplace users revealed 41 percent are interested in purchasing a vehicle online, indicating a growth in desire to conduct more of the car buying process digitally.
In response to recent circumstances that have accelerated interest in completing more of the car buying journey online, TRADER has made it a top priority to focus on innovating and adapting our offering to help dealers respond quickly to evolving consumer needs.— Jill Hadfield, Chief Product Officer, TRADER
In the first phase of the launch, 150 Canadian dealers are currently utilizing the autoTRADER.ca digital retail integration features including:
- A “‘Build My Deal’ button allowing customers to enter the MotoCommerce platform directly from the dealer’s vehicle details page to configure pricing, review accessories and protection plans, complete trade-in appraisals, apply for financing, and lastly deposit and finalize agreements.
- A ‘Buy Online’ badge on search results page listings, to drive awareness with buyers that the dealership offers an online vehicle purchasing option.
- A ‘Buy Online’ identifying badge and a ‘Buy This Vehicle’ widget on vehicle details pages adds an additional layer of awareness for each retailer’s digital offering.
Dealership sales representatives and product specialists can meet customers at every stage of the purchase process, in order to provide a transparent, seamless, and personalized experience that mirrors the in-dealership experience.
In the second phase of the launch, Digital Retailing on autoTRADER.ca will be made available to dealer partners nationwide.
Digital Retailing on autoTRADER.ca is the latest addition to a robust portfolio of digital offerings that underscore TRADER’s ongoing commitment to guiding dealers and consumers through this new era of car shopping.