New District and Regional Managers support dealers in Western Canada.

SiriusXM is adding new management throughout Western Canada in order to  boost hands-on support for dealers, as well a promote events that are sure to appeal to consumers and dealers alike.

“We are pleased to welcome two new District Managers, Amanda Booth and Melissa Sousa, to our team in Western Canada,” said Michael Mazgay, Vice President, Automotive Remarketing, Dealer Operations, SiriusXM Canada. “By strengthening our team in the Northern and Southern prairies, and by establishing Regional Managers across Canada, we have all the right people in place to fully support our dealers with a more hands-on approach.”

Beyond the new hires, SiriusXM is sponsoring events that the company believes will appeal to dealers and their communities. Recent SiriusXM sponsored events in Western Canada include a Platinum Blonde concert in Banff, the 2019 Tim Hortons NHL Heritage Classic Viewing Party in Regina, a Gala After Party at the Manitoba Motor Dealers’ Association 75th anniversary event in Winnipeg, and a Grey Cup Viewing Party in Calgary.

“Our brand is about creating moments for Canadians inside and outside their vehicles,” said Nina Rodrigues, Senior Manager, OEM Marketing, SiriusXM Canada. “We can show our dealers that we value their partnerships, and also bring some fun and energy to their events.”

The company’s Regional Managers are Mario Degrace for Western Canada, Andrea Brown for Central Canada, and Jean-Francois Martin for Eastern Canada.

District Managers are Andrew Mallalieu for British Columbia and Yukon; Amanda Booth for Northern Prairies; Melissa Sousa for Southern Prairies; Andrea Brown for Central Canada, Bobby Toms for Southwestern and Northern Ontario; Serena Esposito for Central Ontario, Jason Turner for Eastern Ontario; Suzie Dassylva for Eastern Quebec; and Jean-Francois Martin for the Atlantic region.