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Land Rover Dealers Compete Head-to-Head

Autosphere » Dealerships » Land Rover Dealers Compete Head-to-Head

53 U.S. and Canadian Land Rover retailers enter an off-road skills competition.

Land Rover has announced an off-road driving skills competition for its North American retailers. Known as “Land Rover TReK 2020,” the competition will be held this year during the launch of the New Land Rover Defender. 

Land Rover TReK 2020 is a two-day competition for Land Rover retailer staff. It includes skills testing in off-road driving, navigation and team collaboration.

“With the return of the Land Rover Defender in 2020, we are thrilled to bring back the TReK competition to put our vehicles – and the skills of our retailers –to the ultimate test,” said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America. “This competition is a great way to engage our retailer network, push their off-road driving skills to the max and have some fun.”

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