McLaren chose Montreal as the site of the June 6th Canadian launch of the new McLaren GT grand tourer.
Known for its high performance exotic vehicles destined mainly for track use, British constructor McLaren chose the electrifying setting of the Montreal Grand Prix for the launch of its new GT, which, as the acronym suggests, was developed for the grand tourer market. There is little doubt as to its performance credentials, as the mid-engined 4.0-liter twin-turbo V-8 powertrain produces 612 hp, propelling the GT to 100 km/h in 3.2 seconds. In contrast to previous models, the new McLaren features high levels of luxury and comfort associated with grand tourers.
“This model occupies a new niche in our product lineup,” explains McLaren Montreal Sales Director, Charles St-Roch. “The racing car DNA is undeniable, but the high ground clearance, plush interior and multiple storage spaces makes it a true daily driver. The demographic which we are targeting has the potential to expand our client base. This vehicle appeals to passionate vehicle owners who will be able to choose among the many available options to build their own unique, customized McLaren GT.”
The Canadian launch of the new McLaren coincided with the week preceding the Montreal Grand Prix. The McLaren Montreal team pushed hard to ensure that the Canadian launch would occur during this high-profile event which celebrates exotic vehicles and extreme performance. Over one hundred current and prospective clients were invited to the prestigious launch.
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