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Jaguar Land Rover Turns Models Into Surfboards

Autosphere » Dealerships » Jaguar Land Rover Turns Models Into Surfboards

Polyurethane used in the creation of early design studio models will now be turned into surfboards and paddleboards.

Jaguar Land Rover’s ‘Waste to Wave’ surfboard has been created using recycled plastic derived from early clay design models.

Polyurethane is used in the manufacture of life-size clay models which are modelled by hand at the beginning of the car design process. Now, Jaguar Land Rover is recovered the plastic, and slicing into blocks ready for a second life as surfboards or paddleboards.

The first surfboard was created in partnership with SkunkWorks Surf, a surf company with a focus on minimizing environmental impact, and tested by the English Women’s Open Surfing Champion surfer, Lucy Campbell off the coast of Northern Ireland.

“When I first heard about this project I was so excited to be a part of it,” Campbell said. “The ocean is a big part of my life so helping to raise awareness of the need to preserve it is so important to me. I didn’t know much about the car design process and it’s been fascinating to learn about how Jaguar Land Rover is giving a ‘second life’ to its materials in this way. Getting out into the water and trying the board out for the first time was awesome.”

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