At its annual meeting in Cleveland, Ohio, the Mopar Masters Guild (MMG), consisting of leading parts professionals from Fiat Chrysler dealerships across North America, endorsed the CollisionLink solution by OEConnection.

The Guild recently met with OEC to learn more about upcoming product enhancements, as well as how the relationship between the Guild and OEC can continue to benefit both parties.

MMG and OEC have a well-established relationship, that goes back more than a decade.

“I’ve been using CollisionLink for over 10 years,” said Don Cushing, Mopar Masters Guild Treasurer and Wholesale Sales Manager at Tasca Automotive Group in R.I. “It’s the best tool out there. It enables me to see the entire estimate sent over from a shop. It gives me the opportunity to convert parts over to OE and win some business. Other solutions can leave me out of the sales process.”

Dan Hutton, Mopar Masters Guild Vendor Committee Chairperson for OEC and Fixed Ops Director at Tom O’Brien CDJR in Indiana added, “what I appreciate most about CollisionLink is that I know OEC has the dealer’s best interests in mind, and we know they have our backs. We would prefer all parts platforms integrate with CollisionLink. It really makes our lives easier and it helps with reducing all the costs that come with all the different solutions out there. And shops want to use it. It’s the best-in-class of the solutions available today.”

Based on data from the recent Who Pays for What? survey in CRASH Network and Collision Advice, more than three quarters of all shops surveyed use CollisionLink. In addition, CollisionLink was selected as the preferred solution by over 40 percent of shops—three times more than any rival procurement solution.

“We’ve learned a lot from the Mopar Masters Guild over the years,” said Bill Lopez, General Manager, Collision for OEC. “We value their relationship and loyalty. We can show true incremental sales while others can’t. Having their support is a validation of the value CollisionLink brings to dealers.”