3M Automotive Aftermarket Division, along with the Collision Repair Education Foundation, has launched the 3M Hire Our Heroes 500 at Las Vegas Motor Speedway.

The initiative—which was announced at NACE Automechanika on August 9—is part of an effort to push collision repair education opportunities for military members into high gear.

On Tuesday, October 30 during the 2018 SEMA Show, representatives from top MSO and independent collision repair companies will compete in NASCAR stock cars from the NASCAR Racing Experience for bragging rights as the fastest collision repair professional in the industry. And, the winner will be presented the race trophy by NASCAR Hall of Fame member Richard Petty on Wednesday at the SEMA Show.

Already, CARSTAR, Gerber Collision & Glass, Autobody Evolution, Lindsay Collision Centers, Brandywine Coach Works, Skeeter’s Body Shop, Caliber Collision, Fix Auto and Berkshire Hathaway Automotive have entered the race and are ready to challenge their industry colleagues against the clock. Each participant has generously donated to have a car in the field, and all proceeds benefit the 3M Hire Our Heroes program.

More details of the program are available at 3M Hire Our Heroes 500.