Vehicle Service Group, the parent of Chief Automotive Technologies and Rotary Lift will be offering a special experience at its booth during the NADA Expo and ATD Show (March 23-25) at the Las Vegas Convention Center.

Attendees to the booth may find that it resembles a trip to Paris more than a trip to a trade conference, thanks to the brands’ new augmented reality (AR) art gallery installation.

The Vehicle Service Group (VSG) brands will leverage experiential AR technology to provide customers a deeper engagement opportunity with a wide range of products, from vehicle lifts to wheel service products and collision repair equipment, expanding beyond what can be physically showcased in expo booth #2586C on March 23-25.

The gallery-styled experience will feature eight custom-made works of art that portray specific products across collision repair, lift and wheel service lines of equipment. Using hand-held tablets, customers will be able to scan a painting and access a variety of information about the equipment depicted—everything from demo videos to 3D and animated models to product specifications and features. These experiences help bring to life products that may not be physically located in the booth or able to be fully demonstrated, and can give a real-time sense of how a piece of equipment can fulfill a dealership’s specific needs.

“Our AR art gallery brings a different perspective through modern technology to viewing equipment that many people are already familiar with,” says David Fischmer, VSG director of marketing. “We already consider our equipment to be true works of art, created from steel by our craftsmen back in the factory. Now, anyone can get up close and personal with our products, see them in action, and get excited about featuring them in their service department.”