BASF Unveils 2017 “Color of the Year” at SEMA

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BASF Automotive Refinish kept the focus bright and bold as it unveiled a new line of colors as it announced its official 2017 “Color of the Year” at the Specialty Equipment Market Association (SEMA) Show in Las Vegas.

The R-M Onyx HD and Diamont Zyrilliant Color Series is a collection of 108 colours that provide custom car builders and restoration shops with the ability to deliver bright, extreme and one-of-a-kind shades. These formulas are easily customizable and feature a range of colours, developed without using special pigments or effect components.

The series offers 36 custom shades, as well as 12 ground colours and 60 high-chroma colours that can be combined and applied using a tri-coat process to create the maximum effect. These eye-catching shades react to direct light to deliver incredible shimmer and sparkle with colour changing effects.

“Our new Zyrilliant Color Series provides customers with an easy-to-use collection that delivers truly unique and eye-catching results,” said Dan Bihlmeyer, BASF North America Marketing Head, Automotive Refinish.

“Whether you’re looking for a bright, bold or exotic look, the series inspires people to experiment and create unique custom formulations.”

BASF also announced its first-ever “Color of the Year” at the SEMA show. The colour, Reflexion Nebula, was unveiled on a custom 2009 Nissan Skyline GT-R.

The 2017 “Color of the Year” transitions from blue to grey depending on the viewer’s vantage point. The inspiration was based on current colour trends and highlights BASF’s competency as a leader in colour design, coatings and chemistry for the automotive industry.

“Our design team predicts a stronger presence of blue shades that offer versatility and broad appeal in the automotive space,” said Paul Czornij, Head of Design for BASF’s Colour Excellence Group. “This is apparent in Reflexion Nebula, with its dynamic and scintillating look that is both playful and sophisticated.”

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