The leading online retailer of tires in Europe—Blackcircles—has launched its tire-shopping and online services in Canada.

As of November 1^st, Canadian consumers all across Canada now have access to this new tire purchasing experience. Blackcircle’s website simplifies the tire buying process for passenger-vehicle tires—consumers can research, purchase tires then schedule an installation appointment all from one site. This will enable consumers to shop for tires that best fits their vehicle and the way they want to drive.

Blackcircles.ca is a web-enabled hub focused on offering great customer experience, knowledgeable staff, a wide range of tire selection, convenience and competitive prices. It provides a simplified, digitally-led click and install process that allows consumers to buy tires online and have them fitted at a convenient service centre.

“With an extensive selection of the most popular tire brands available, we provide value and an excellent end-to-end consumer experience. Our supply chain is “just-in-time”, which allows us to offer customers competitive prices with quicker turn-around and better buyer experience,” said Martin Gendron, President and General Manager of Blackcircles.ca.

Customers can buy their tires directly on the website, Blackcircles.ca. They choose a tire, enter a postal code, choose a nearby service centre, and choose a date and time and pay. Then show up at the appointed time and date to get the tires installed.

“This is an important evolution in the tire purchasing process,” said Martin Gendron. “These days, consumers expect to be able to buy products anywhere, at any time and on any device. At Blackcircles.ca, we understand this, and we recognize the importance of delivering quality products at a competitive price coupled with unparalleled client service.”