The new design includes a series of helpful features and offers a superior user experience.
“The new FRAM website was designed from start to finish with our customers in mind,” said Brian Kelley, Brand Manager. “The fresh site will serve as a content hub for our diverse consumer base of DIYers and professionals for years to come.”
One of the key features of the new website is the “Parts Search” tool that allows visitors to quickly locate compatible parts for their specific vehicle. FRAM has developed multiple interfaces that allow consumers to search parts in various ways using the basic “Part Search Wizard” or with “Part Search Advanced.” Visitors can also search by competitor part numbers and can access a resource library complete with installation videos, technical documents and warranty support information.
