The recently launched Federal-Mogul MOOG publicity campaign features Mike Rowe, Moog spokesperson, and host of popular Discovery Channel show, Dirty Jobs.

The new campaign will be promoted by a series of new Web videos reminding auto repair professionals that, “If it’s not in a MOOG box, it’s not MOOG.” Rowe will be presenting new products, as well as the technology, engineering and company values behind these superior Moog components.

The campaign was launched through the release of two light-hearted “Behind the Scenes” videos, associated with the hashtag #IJustWantMyMOOG, in which Dirty Jobs host  Rowe reveals the humourous underside of the making of the latest MOOG TV publicity spots.

Rowe was also featured in the 2016 web campaign in which the popular television host interviewed industry experts to gain valuable insight into the scope of MOOG replacement parts and applications, along with the cutting-edge engineering and manufacturing technology that sets them apart.