Canadian ‘SuperStructure’ campaign wins Global Hyundai Marketing Award.

A marketing campaign developed and run by Hyundai Auto Canada supporting the Elantra has won the “2016 Best Marketing” award, which is presented annually to the Hyundai subsidiary that most effectively demonstrates driving business success through innovative marketing.

“The ‘SuperStructure’ messaging was meant to communicate the investment Hyundai made into developing the frame of the Elantra, a part of the vehicle most consumers don’t typically consider when shopping for a new car,” said Lawrence Hamilton, Director of Marketing for Hyundai Auto Canada. “The key take-away for the customer is that, if Hyundai went to such great lengths to develop a strong, rigid frame, then the rest of the car must be equally well engineered and built. A vehicle is a major purchase for any customer, SuperStructure was our way to assure them the Elantra was an excellent choice.”