Next generation of winter tires aimed at the European and Canadian markets.

ZEETEX invited key stakeholders to enjoy a day cruise in Europe in order to introduce an array of new winter tire patterns: WP1000, WH1000, WH1000 SUV, WQ1000 and WV1000, covering the full winter portfolio from PCR, UHP, SUV, 4×4, and Van.

The company says these new patterns are designed to get a strong foothold in markets where severe winter conditions are the norm. The tires promise superior road grip, exceptional handling and reduced stopping distance, regardless of the road conditions—water, snow or ice.

The launch was attended by more than 100 guests from across Europe and Russia.

Product videos explaining the features and unique selling points are available on the brand’s social media platforms: Youtube channel and Facebook page.