New tire replaces the Firestone FR710 and promises reliable traction and confident handling all year long, through every season.

Bridgestone has announced the introduction of the new Firestone All Season tire, designed to give drivers dependability at an affordable price.

“We designed and introduced the Firestone All Season tire based on driver feedback and independent dealer requests for a trusted all season tire offering at an affordable price,” said Erik Seidel, President, Consumer Replacement Tire Sales, U.S. & Canada. “We pride ourselves on being an indispensable business partner to independent tire dealers, and we are committed to introducing new products, services and technology offerings that ensure they’re able to meet drivers’ needs.”

The Firestone All Season tire is built to fit more than 70 percent of all cars, minivans and crossovers on the road today. It’s now available in 25 sizes, with an additional 24 sizes coming in August.