Cloyes Set To Feature New Brand, New Products at AAPEX 2019

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Cloyes has announced that it will be featuring its new products, new website and new logo at its booth at the 2019 Automotive Aftermarket Products Expo (AAPEX).

AAPEX 2019 will be held from November 5 to 7 at the Sands Expo in Las Vegas.

As explained by the company in a release, Cloyes has continuously expanded its product lines throughout 2019. Variable valve timing chain kits, an expanded line of timing belt kits, and timing chain water pump kits are among some of its latest releases this year. At the AAPEX New Product Showcase, Cloyes plans to feature its variable valve timing chain kits.

“We’re in the midst of an exciting period of the nearly 100-year history at Cloyes,” says Richard Crotzer, Senior Vice President of Global Sales for Cloyes. “With new products, investments in our brand, and stronger selling strategies for our customers, at AAPEX 2019 we will showcase Cloyes’ premium market position while enhancing brand and product category awareness.”

The 20×20 tradeshow booth of the company will also have on display its new branding strategy. The new Cloyes logo has been designed to portray the company’s heritage, the quality of its automotive timing products, and its commitment towards providing the necessary support to customers and the aftermarket industry, explains the company.

“The Cloyes logo was refreshed so that it would serve as a clean and modern representation of the brand, without sacrificing the brand equity that had developed over the company’s 98-year history,” says Brian Wheeler, Vice President of Business Development and Marketing, Cloyes. “As technicians are more likely to recommend and use durable, well-known products that they trust, our brand and brand message reiterates that technicians can confidently rely on Cloyes’ products and its people.”

Cloyes will be present at booth #4035 during AAPEX, showcasing its latest products and branding.

Categories : Mechanical

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