Purolator announced a national promotion from July 1 to August 31 this year.

The promotion is for Canada as well as the U.S. The company plans to reward customers for purchasing its filtration products to help drive additional sales at automotive retailers and service providers.

As part of the promotion, customers visiting participating automotive retail stores and repair shops will be eligible for a $5 mail-in rebate with the purchase of any PurolatorBOSS Premium Cabin Air Filter with Febreze Freshness. They will also receive a $3 rebate on the purchase of PurolatorTECH or PurolatorONE Air or Cabin Air Filters.

According to the company, this promotion is timed to target a prime season for harmful contaminants in the air, from construction site debris to pollen. These unwanted substances can be prevented from entering a vehicle through appropriate cabin air filter maintenance.

“The air inside the average vehicle has five times more pollutants than fresh air outside, and Americans spend about 300 hours inside their vehicle annually,” says Tina Davis, Senior Marketing Manager of Brand and Communications at MANN+HUMMEL Purolator Filters. “These statistics illustrate the importance of regular cabin air filter maintenance, which should be done every 12 months or so.”

Since 95 percent of new vehicles on the road currently have cabin air filters fitted in them, the company expects at least one of every five of these vehicles to have their filters replaced.

“The cabin air filter segment is experiencing its fifth year in a row of double-digit growth and there are plenty of opportunities to build on that success,” says Davis. “This often-overlooked maintenance item should be replaced regularly, and our summer promotion is a great reminder to do so.”

To aid with this promotion, participating retail and service shops will receive complete point-of-sale kits from Purolator. Besides rebate tear pads, the kits will contain in-store/in-shop promotional materials like posters, window clings and shelf-talkers.

Customers are required to purchase or install the products by August 31 to be eligible for the savings and may redeem the rebate by September 30.