In an effort to draw attention to the importance of changing a vehicle’s cabin air filter, Purolator has released what might be dubbed “An unconventional Public Service Announcement.”

A mother and her two children are stuck inside the vehicle in a traffic jam. The “filthy mouth” kids complain that the air inside the vehicle is bad and the cabin air filter needs changing.

Often, changing the cabin air filter is the last thing on the mind of many consumers when they bring their vehicle in for servicing, but given that the video now has more than 520,000 views as well as over 2,000 likes and 1,500 shares it might just change that perception.