The 2017 February issue of CarCare Business is now available online. You can flip through it here, but first, a few words from the Associate Publisher of Car Care Business, Shirley Brown.
New Year, New Challenges
First of all, let me wish you a very happy, healthy and prosperous 2017!
I f you’ve followed our magazine articles in the last year, I hope you’ve made the changes the experts have been saying you need to make. The fact is the Aftermarket is set on a course to make your business even better. Sure, you still have the ‘older’ vehicles to fix, but how about the newer ones? They’re going to have a say in your business, your ability, and your training in the very near future. These are the vehicles that could make or break your business! So training is a very distinct must on the part of your technicians, not to mention yourself.
One big item is the new battery. The majority of new vehicles have so many new technologies the electrical system has been extended—it’s needed to provide for this very hungry (for power) equipment in today’s stop/start technology, hybrids and electric vehicles. And of course, the electrical system is hooked up to the energy source—the battery.
The battery will have to run a large number of electric motors, Internet power, new electric drivetrain parts, and more. So the battery had to evolve as well—new battery technologies had to be found, and the batteries had to be stronger plus have more capacity in reserve.
So as a jobber you’ll be carrying new batteries. Along with the new batteries will come more SKUs, new components, new electrical parts. You’ll also need training in order to sell these batteries and components. This is one way your business will continue to succeed into the future.
You will note an article in this issue that focuses on a company going back into the battery business. The owners saw the positive nature of selling batteries today!
And I’d also like to welcome three new columnists that will be contributing this year: Murray Voth, a training guru I’m sure many of you know; experienced shop owner/tech Brad York and coming next month, Heather McDonald, who strongly believes you all must get into Social Media! Make use of it and stay tuned!