New video series explores complex business challenges.

ARI has launched an all-new eight-part interactive video series designed to help fleet professionals address complex business challenges, including how to maximize a fleet’s revenue-generating potential.

“For most organizations, fleet represents a significant investment but all too often, fleet is viewed as a cost centre with a myopic focus on simply containing costs,” said Rick Tousaw, executive vice president and chief commercial officer, ARI. “One of the goals of this video series is to change the lens through which fleet is viewed and help stakeholders solve their real-world business challenges that transcend fleet.”

The interactive video experience, available at FleetIsAnInvestment.ca, takes viewers through the key lifecycle phases of a fleet vehicle, while exploring how economic trends, evolving technology, and shifts in consumer buying habits might end up altering their fleet strategy.

“With a holistic understanding of your business and the role fleet plays in supporting your key objectives, you can begin to tailor your strategy to focus on how fleet enables your employees to see more clients, conduct more efficient service repairs, or add one more stop to their route each day,” said Tousaw. “It’s about the tangible ways fleet impacts your business. It’s about how your fleet investment helps you overcome complex challenges and makes a meaningful contribution to the success of your organization.”