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Ford Helps Drivers Digitally Detox

Based on a recent Nielsen study and latest Ford Trends Report, Ford engineers will be upgrading the interior of the new Explorer to deliver the “Mindful Mode.”

The 2019 Looking Further with Ford Trends Report revealed that 69% of adults globally should have a mandatory timeout from their devices, while 76% say they seek to engage in greater self-care.

Offering the quietest interior yet, the 2020 Ford Explorer will have the innovative Calm Screen, nicknamed “Mindful Mode,” which will strip away all information from the new available 12.3-inch digital cluster, only showcasing speed, fuel, the road ahead. This will allow drivers to process less information behind the wheel.

“We live in a world of ubiquitous screens, and the information can be overwhelming. New ‘Mindful Mode’ in the all-new Explorer offers a break from the constant stream of information and alerts bombarding us by giving drivers the option to disengage and take a moment for themselves away from the chaos technology can wreak,” said Lee Newcombe, Ford Explorer brand marketing manager.

The world is already very technological. As vehicles become more technologically sophisticated too, with human-machine interfaces, drivers don’t get enough breaks from screens, which can be overwhelming. But to make this possible, Ford is employing theories off medication and mindfulness – therapeutic techniques – to eliminate stress and focus on well-being.

“It’s no secret many people are tethered to their devices – engaging with screens at all hours day and night,” said Sheryl Connelly, Ford global consumer trends and futurist. “People are increasingly aware of and alarmed by their device dependency. Yet if there’s one opportunity throughout the day to reduce your exposure to digital demands, it’s when you’re driving. Ford’s new Explorer can serve as a sanctuary from chaos and distraction.”

The clean design of mindful mode in the all-new Explorer will lull the neurons, with our brains interpreting its blue colour scheme as soothing and tranquil. It also adds to the meditative, relaxing environment with multi-contour seats, crisp 14-speaker B&O sound system, and the new Ford Co-Pilot360 – technology driver-assist innovations which include reverse brake assist and Active Park Assist 2.0.

The new Ford Explorer arrives in North American markets this summer.

Categories : Fleet

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may, 2021

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