FCA is proud to announce the official production launch of the all-new Ram 1500.
The first Canada-exclusive all-new 2019 Ram 1500 Sport rolled off the line this week at the FCA US Sterling Heights (Mich.) Assembly Plant. Members of the vehicle’s launch team were on-hand to commemorate the new model.
The Ram 1500 Sport is designed specifically for Canadian truck buyers, who have made the ‘Sport’ trim the country’s most popular Ram light-duty model. The all-new Ram Sport features unique exterior design cues, interior treatments and custom options.
“The all-new 2019 Ram 1500 is the strongest, most technological and most capable light-duty truck we have ever built. But we didn’t stop there,” said Reid Bigland, President and CEO, FCA Canada. “We sold over 100,000 Ram products in Canada last year and we pride ourselves on knowing our customers and listening to their needs. That’s why the all-new 2019 Ram 1500 Sport is being built exclusively for the Canadian market and why we are confident our truck owners will embrace the unique style and capability it offers.”
