Ram Debuts New Luxury Pickup

All-new 2019 Ram 1500 Laramie Longhorn Edition promises no-compromise luxury.

Ram has introduced the all-new 2019 Ram 1500 Laramie Longhorn Edition—an upscale pickup for the demanding few.

“The all-new 2019 Ram 1500 Laramie Longhorn is a no-compromise luxury truck that delivers what buyers want most: strength, durability, technology and efficiency,” said Mike Manley, head of the Ram brand. “Wherever you look, whatever you touch, the Laramie Longhorn is filled with more craftsman-like details, including wood surfaces and 100 percent full-grain leather seats, than any other truck in the segment.”

The Longhorn’s wood, metal and leather elements are all authentic, and the new Ram boasts a 5,761 kilograms (12,750 pounds) towing capability, along with improved fuel economy, thanks in part to an eTorque mild hybrid system.

Categories : Fleet

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june, 2021

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