Toyota is launching the new Prius Prime “exclusively in Quebec.”

Because Quebec residents drive more than half of all plug-in vehicles in Canada, Toyota is offering Quebecers an opportunity to own the 2017 Toyota Prius Prime as of June 1, 2017.

“Plug-in electric vehicle sales were up 60% in Quebec in 2016, more than anywhere else in Canada,” said Jocelyn Daneau, Toyota’s Zone Manager for Québec. “Quebecers were the first to embrace these types of cars and demand just keeps growing. So, it was only natural for Toyota to launch the 2017 Prius Prime – our most fuel-efficient hybrid to date – exclusively in Quebec.”

“The Prius Prime is the all-new plug-in hybrid that goes the distance – offering futuristic style, advanced technology, and an ultra-efficient power train that lets drivers travel more than 1,000 kilometres on a single tank of gas with a full battery charge.” said Cyril Dimitris, Vice President, Toyota Canada. “The Prius Prime does all this, and more, with absolutely no sacrifices to style, comfort or amenities—as drivers will soon discover.”