Following Kia Canada’s bold transformation of its corporate identity in 2021, the automotive company is now rebranding its 197 dealerships across the country through its ‘Kia Signature Image Program’—transforming them to a modern new look.

Introduced in June 2022, the program provides dealerships with a consistent brand touchpoint, reflecting the evolution of the Kia brand from a traditional vehicle manufacturer to a sustainable mobility solutions provider. To date, over 40 percent of dealerships have started the process of modernizing, with the first 14 locations slated for completion before the end of 2022.

“The new design of Kia dealerships nationwide is timeless and modern, giving customers a sense of our equally modern and innovative vehicles,” says Robert Marner, Director, Customer Experience, Kia Canada. “While some dealerships require full construction and others renovations, the enthusiasm we’ve seen across the network at such an early stage is incredible. The Kia Signature Image Program will help solidify the new Kia for customers.”

Sourcing Canadian materials and products

The brand’s ultra-sleek logo and new brand colours will be seen at all dealerships across the country and are at the heart of these transformations. Supporting local whenever possible, Kia will also source Canadian materials and products for the renovations.

The goal is to create an environment for customers that embodies Kia’s innovative and enhanced product offerings. Updates to facilities reflect the brand’s new design philosophy, ‘Opposites United,’ which is energized by the contrasts found in nature and humanity and will most prominently be seen in the showroom and customer areas. Cool, metallic materials will be incorporated in the showroom, while warm, cozy, inviting materials will be featured in customer areas.

For more information about the future of Kia, click here.