Kia Unveils “Plan S” Details

Kia will launch a dedicated EV model in 2021, and plans to reach 25% share of its sales from eco-friendly vehicles by end of 2025.

Kia Motors Corporation has announced details of ‘Plan S’, its mid- to long-term strategy, which outlines how the company will shift from a business model focused on internal combustion engine vehicles toward one centred on electric vehicles and customized mobility solutions.

By the end of 2025, Kia plans to offer a full line-up of 11 battery electric vehicles. With these models Kia is looking to achieve a 6.6% share of the global EV market (excluding China).

“Kia Motors will transform itself into a ceaselessly innovative brand by accelerating its bold and preemptive transition to future businesses,” said Han-woo Park, Kia Motors President and CEO.