Safe-Guard Canada has announced the opening of a new training facility located just outside of Montreal.

The new facility is designed to better service Quebec clients and their dealers. This new location will allow Safe-Guard to broaden retail training and development support for dealers within Safe-Guard’s client roster including BMW Canada, Harley-Davidson Financial Services, Honda Financial Services, Mercedes-Benz Financial Services, Nissan Canada Extended Services, Porsche Financial Services, and North American Automotive Group.

Safe-Guard offers a wide range of retail training and development including certification courses, regional workshops and meetings, and train-the-trainer opportunities. The new Montreal facility includes a boardroom to host corporate and dealer personnel, a large training room that will be utilized for multi-lingual training, and business offices staged like a finance office in a dealership to simulate real-world scenarios.

Safe-Guard’s F&I training curriculum includes product knowledge, sales techniques, compliance basics, and the customer experience all led by expert Safe-Guard sales/training staff with real world dealer and F&I experience. Courses have proven beneficial for dealer staff in the Finance office, Service drive, and Business office.

“We’re very excited about the opening of our new Montreal training office,” said Scott Ashby, General Manager, Safe-Guard Canada.

“Our new facility will allow us to better service our Quebec partners and coach them on the latest F&I product knowledge, how to build value for their customers, as well as compliance standards in order that we can help them grow their businesses and create long-term customers.”