Maven Car Sharing Launches in Toronto

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On February 13, Maven City Car Sharing launched in Toronto.

Maven is a personal mobility app that is designed to provide a hassle-free, on-demand vehicle access for everyday life. Members enjoy all the benefits of car ownership without the hassle, upkeep and cost. Vehicles are available by the hour, day, week or month. All reservations include gas and insurance (minus a deductible). Maven has been designed to leverage GM’s portfolio of Chevrolet, Buick, GMC and Cadillac vehicles.

Maven is designed to make car sharing easier for Torontonians by giving them a smart, simple way to reserve a car when they need one. They can quickly and easily sign up to use Maven City roundtrip car sharing, whether it’s for meeting with friends in Dundas West, or escaping the city in Prince Edward County or cottage country.

On average, people who use roundtrip car sharing are more likely to leverage transportation options, including bus, rail, walking, biking and carpooling. Maven is designed to remove the barriers to sharing with a simple, intuitive app. A broad vehicle portfolio is available on-demand and located around the corner from where members live, work and play.

At launch, features of Maven in Toronto will include:

  • No signup or membership fees, so members only pay when they’re in a car.
  • Rates starting as low as $9 per hour (CAD), including gas and insurance (minus a deductible).
  • Availability of 40 vehicles initially, including Chevrolet Cruze, Malibu, Tahoe, Trax and Volt; GMC Acadia and Yukon; and Cadillac ATS and XT5.
  • Carefully selected parking locations convenient to where our members want to be, including Bloor West Village, Liberty Village, King West, The Entertainment District, City Place, Yonge/Eglinton, Leslieville, Ryerson University, The Danforth, Financial District, Little Italy and Eaton Centre.
  • Technology incorporated into Maven cars includes OnStar, Wi-Fi, Apple CarPlay and Android Auto, as well as SiriusXM Radio.

“Toronto has a unique spirit. Residents are constantly on the go and want more sharing and mobility options,” said Julia Steyn, Vice President, General Motors Urban Mobility and Maven. “Maven offers cars Torontonians want to drive to help them be there for the moments that matter.”

“Bringing Maven car sharing to Toronto not only reduces congestion, but also represents the latest step in the development of General Motors’ mobility footprint in Canada,” said Steve Carlisle, President and Managing Director, General Motors of Canada. “The launch of Maven follows the recent opening of our Canadian Technical Centre—Markham Campus, the largest automotive technology development centre of its kind in Canada and furthers our ability to bring new solutions to existing problems and redefine the future of mobility in Toronto and beyond.”

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