TRADER Corporation has announced the launch of TRFFK powered by autoTRADER.ca, a first-to-market, all-in-one digital advertising solution designed exclusively for the automotive retail sector in Canada.
Led by a dedicated team of category experts, TRFFK provides digital marketing strategy and execution across paid search, display, social media and audience retargeting—all powered by exclusive consumer shopping data and unmatched consumer behaviour insights, from Canada’s #1 automotive marketplace, autoTRADER.ca.
Currently available in Quebec, the full-service offering uses proprietary autoTRADER.ca data of in-market car shoppers to power local, digital advertising campaigns and convert online traffic into real-time customers. The specialized team of automotive and digital marketing experts will work collaboratively with dealers, leveraging data intelligence analytics to offer strategic, effective and fully customizable campaigns that target consumers that are in-market. TRFFK offers dealers a one-stop, data-led, full-service solution for all areas of the digital advertising process.
“It’s always been our goal at TRADER to work in partnership with our dealers, listen to their feedback and act on it,” says Luc Morin, Vice President of Sales, Eastern Canada, at TRADER. “We have the largest car shopping audience in Canada on autoTRADER.ca, which gives us exclusive access to that qualified in-market consumer data to target the right shopper with the right car, at the right place and time, to drive high performance for our dealer partners. TRFFK provides a unique opportunity to serve our dealers by offering the most intelligent and targeted advertising to the highest quality traffic across any dealer ad platform.”
TRFFK’s innovative approach offers:
- Optimized and efficient ad placement using proprietary Canadian autoTRADER.ca in-market car shopping data to ensure buys are focused on actual in-market Quebec car shoppers as opposed to other solutions which rely on data aggregated from North American online behaviour
- Ads that display actual inventory, taking the consumer directly to the vehicle details page (VDP) to engage with a particular listing
- Personalized dashboards showcasing performance to maximize efficiency and ROI
- Automotive focused team providing responsive support including advanced analytics, optimization strategies and reporting
- Access to a breadth of quality publishing networks, websites and channels which include CPAX, the Google network and others
“TRFFK is an absolute game-changer for our dealer partners,” says Jill Hadfield, Vice President of Product Commercialization at TRADER. “We’ve invested in a Canada-first, integrated digital marketing solution for dealers to make highly targeted advertising decisions based on the vast in-market car shopping audience data that’s proprietary to autoTRADER.ca. Each campaign is continuously optimized through professional management and unrivalled distribution across every major content network.”
Applying ‘Big Data’ to the Car Buying Process
Millions of interactions on Canada’s number one marketplace allows for precise modelling of consumer purchase intent to drive data-driven, effective advertising solutions for dealers. Utilizing a sophisticated suite of monitoring tools and intelligent data-based technologies, TRFFK is able to measure both quantitative and qualitative consumer engagement. More than simply placing ads on Google and Facebook, TRFFK optimizes ads across many locations, catered specifically to an intended audience of in-market shoppers.
Targeting and Retargeting
The path to purchasing a vehicle is no longer linear; it involves a complex web where consumers are open to multiple brands and influences along with way. Retargeting effectively extends dealers’ website experience directly to shoppers on other sites, increasing the likelihood of engagement and conversion. Predictive analytics allow for strategic consumer targeting based on where they are in their shopping journey. TRFFK allows dealers to strategically place ads, target or recapture consumers at every stage of their shopping journey, and bring them back to their inventory.
Dealers and retailers can access more information about TRFFK at trffk.ca