During a recent press conference, Hyundai announced its commitment to debut eight new or re-engineered crossover utility vehicles (CUVs) for the North American market by 2020.

The announcement, which took place at the Hyundai America Technical Center, said this program begins with the introduction of the Kona small CUV in March.

The new lineup will encompass models from the A-segment (entry level) size class all the way up to the eight-passenger midsize class. Hyundai says it will also showcase its latest gasoline engine, diesel engine, hydrogen fuel cell and battery electric technologies in these vehicles.

Very soon we are going to have the most diverse CUV powertrain lineup in the industry,” said Mike O’Brien, Vice President, Product, Corporate and Digital Planning, Hyundai Motor America. “These vehicles will show the engineering prowess of the more than 13,000 engineers Hyundai Motor Company has working on current and future models every single day. Our customers are going to have a lot of great CUV choices in our dealerships.”

Debuting at major auto shows including those in Detroit, New York and Los Angeles, this new fleet of CUVs will be designed to maintain Hyundai’s promise to make customer’s lives and driving experiences better. Further, Hyundai says it will be the only manufacturer offering CUV customers four different fuel choices.

“The Kona is only the beginning of our product revolution for Hyundai,” O’Brien, added. “These vehicles are aimed squarely at the sales leaders in each segment and will emphasize Hyundai’s continued focus on sustainability and efficiency without compromising performance.”