Nissan Canada Celebrates Third Nissan Micra Cup 

Autosphere » Dealerships » Nissan Canada Celebrates Third Nissan Micra Cup 

JD Promotion & Compétition and Nissan celebrated the third season of the Nissan Micra Cup in Quebec with an annual gala event for those involved in making it a success – including drivers and their teams, partners, series organizers and staff from Nissan Canada. At the event, Joni Paiva, President of Nissan Canada, announced that Nissan Canada and JD Promotion & Compétition have extended the Nissan Micra Cup contract for three more years, with races to occur in both Ontario and Quebec once again.

“The Nissan Micra Cup has grown a lot over the past three years – we’ve preserved the exclusive, but welcoming and professional series theme, and have opened our doors to a much larger audience,” said Joni Paiva, President, Nissan Canada. “The Nissan Micra Cup is more than just a motorsport series. It is a testament to the reliability; affordability; and quality inherent not only in the Micra, but all Nissans in the portfolio. The Nissan Micra Cup is also another way for us to connect on a deeper level with the general public, the fans, Nissan owners and Nissan dealers, and we’re thrilled to bring the family spirit of the Nissan Micra Cup back to Canadian tracks for three more years.”

The Nissan Micra Cup was launched in 2015 as Canada’s most affordable racing series, with all drivers using identical, almost stock Nissan Micra S race cars offering fun behind the wheel and reliability. In its inaugural year, the Nissan Micra Cup took place in Quebec only, and in 2016, it expanded to Ontario, bringing new drivers and even more excitement to the track. In 2017, the vision for the Nissan Micra Cup evolved even further. With the goal of attracting more than just racing enthusiasts, the Nissan Micra Cup put on a number of special consumer-focused events and invited Nissan Micra owners to attend the race weekends free-of-charge.

Of note is that Nissan Canada was the main automotive partner for the 2017 Grand Prix de Trois-Rivières (GP3R). About 700 Nissan customers were invited to the race weekend, and were witness to a free concert, From the Track to the Stage, featuring Nissan Micra Cup driver and Quebec comedian, Michel Barrette, as well as winner of La Voix 3, Kevin Bazinet. This initiative brought a much larger audience to the GP3R race weekend, increasing the reach of the series.

“Since its launch in 2015, the Nissan Micra Cup has been a huge success, at all levels, both in Canada and even internationally,” said Jacques Deshaies, owner of JD Promotion & Compétition and the series promoter. “In three years, the Nissan Micra Cup has become a leading racing series in the national motorsports community, while also remaining the most accessible and affordable. We are very proud of this 100 percent Canadian achievement and look forward seeing it grow and evolve even more over the next three years.”

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