Ford Invests in Virtual Designs 

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New technology allows designers to see several digital designs and parts as if these were already incorporated into a physical vehicle.

Ford designers have been working with Microsoft HoloLens technology for a year now in Ford’s Dearborn studios, allowing them to see proposed virtual design elements as if these pieces were part of physical vehicles.

They’ve been able to explore different shapes, sizes and textures of future vehicle attributes in minutes and hours instead of the weeks and months it can take to create clay models. And now, Ford is expanding this pioneering testing across the globe.

“We may not be able to teleport yet, but HoloLens allows us to review full-size 3D designs with designers and engineers around the world in real time,” says Craig Wetzel, Ford Manager, Design Technical Operations. “And we’ve only just scratched the surface, so possibilities for the future seem almost limitless. This is very exciting.”

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