CARFAX Canada is offering a new digital platform that will help automotive dealers attract more customers.

The new Advantage Dealer program by CARFAX Canada allows dealers to commit to transparency with consumers.

“In the used car industry, transparency is proven to drive sales–our research shows that Canadians would rather purchase a car with history information available over one that does not have it available,^” says Shawn Vording, VP of Automotive Sales at CARFAX Canada.

A recent study indicated that 80% of used car shoppers trust CARFAX Canada to build confidence in their vehicle choice. The program delivers a CARFAX Canada Vehicle History Report on every car they sell, which further improves their credibility.

Dealers receive exclusive access to free digital assets and enhanced point-of-purchase materials for their website and dealership, encouraging stronger relationships with their consumers.

“We’re thrilled to be a part of the Advantage program because we’re a full disclosure dealership,” says Chris Degraw, Sales Manager at Honda House in Chatham, Ontario. “Our customers expect to see a history report on every used car, so we don’t wait for them to ask–we volunteer it upfront. The CARFAX Canada name helps provide third-party assurance to our customers that they’re working with someone they can trust, which is really important to us.”